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Branding

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A brand is a reputation!

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

branding 

creates trust

Improves recogniction

supports marketing

we can help!

  • Design a logo.

  • Brand messaging. What are the key messages you want to communicate about your brand? 

  • Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

  • Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

  • Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.

  • Be consistent.

brand consistency

is your

brand promise!

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